Manufacturing · 2026 · Systems lead
A manufacturer that had never been findable
A security-label manufacturer with two decades of production history and no way for a buyer to see what it makes.
63 pages
Under 1/3 second
Yekta Hologram — yektahologram.ir
Everything had to run on the shared hosting the company already paid for, with no server-side build step and no ability to run a background process.
What the business looked like before
Buyers found the company by word of mouth, then asked for a catalogue that did not exist in any shareable form. Specifications lived in the heads of two people and in files nobody outside the office could open. Every enquiry started from zero.
The company was not short of credibility. It was short of a way to show it.
The constraint that shaped the work
The hosting was already paid for and was not going to change: shared Iranian hosting, no build step on the server, no long-running process. That rules out most of how sites are built now.
It turned out not to cost anything worth having. Hand-authored pages on hosting that cannot run a build are also pages that cannot break during a deploy, and the finished site answers in under a third of a second across all 63 pages — faster than most sites that require a build farm to produce.
What changed
A buyer can now be sent a link. The catalogue is complete, every product has a specification a purchasing department can act on, and enquiries arrive with the product already identified instead of starting with “what do you make?”.
Behind it, the office got a back office: quotes and orders recorded in one place, in the company’s own currency conventions, rather than in a spreadsheet per person.
What I would tell another manufacturer
The instinct is to wait until the catalogue is complete before publishing. That is backwards. Publishing is what makes the gaps visible — and a buyer comparing two suppliers will pick the one they can read about today.