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What changed, and what it cost to change it

Each case is written the same way: the state of the business before, the constraint that made it hard, and what is different now. Where a client is not named, it is because the work is theirs to disclose, not mine.

Manufacturing · 2026 · Yekta Hologram

63 pages

Product catalogue, published

A manufacturer that had never been findable

A security-label manufacturer with two decades of production history and no way for a buyer to see what it makes.

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Wholesale & distribution · 2025

Eliminated

Manual re-entry between systems

Two systems, one set of numbers

Stock and prices lived in an accounting system finance would not leave, and a storefront that could not see it. Staff re-typed both, daily.

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Holding & procurement · 2026

Enforced, not remembered

Approval chains

Processes that existed only in people

Documented procedures that nobody followed, because following them required knowing who to ask and what they would say.

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Mehran Moazzami · Tehran

moazzami@protonmail.com
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Alvand Asha

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